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Juvenile philanthropy among the wealthy
has increased by as much as 30% to 40% over the past decade,
says Bruce Bickel, senior vice president with PNC Wealth
Management in Pittsburgh, which works with families nationwide
with net worth of $5 million and above.
Several factors have fueled this
growth, including the explosion of information about charitable
giving available on the internet, the public example of
celebrities and athletes who help the less fortunate, and the
onslaught of natural and manmade disasters since September 11th,
2001. And more and more affluent parents are showing young
people the meaning of giving back.
In fact, just over 70% of wealthy
donors discuss their philanthropy with their children and more
than 35% allow their children to take part in the family's
charitable work, according to an October 2006 study by Bank of
America and the Center on Philanthropy at Indiana University.
One New York City-based wealth management firm, Lenox Advisors,
even started a program that offers clients with children 18 and
younger the tools and collateral to provide a specific
money-related lesson for each year of their lives.
"These parents don't just want to throw
money at their children; they want them to understand how to be
proactive with their wealth and know how to spend, save, and
donate wisely," says Tom Henske, partner at Lenox, which manages
$1.5 billion in assets for clients with net worth ranging from
$10 million to $100 million.
The same emphasis on giving back is
evident in the educational system, as more private schools
across the country encourage giving and volunteering. At the
Solomon Schechter Day School in Boston, MA, a project launched
this year called Kids Bank for the Poor, has students ages 10-14
running fundraisers for a microfinancing bank in a village in
Malawi, Africa that lends money to families who want to start
businesses. Fundraisers planned for this year include a raffle,
dance marathon, bake sale and movie day at a local theater, says
Penina Magid, the school's director of enrichment.
Volunteering and donating to
poverty-related causes, such as Malawi, as well as non-profits
that support the environment, social justice, and children are
among the most popular causes for today's kids, says Susan
Price, vice president of the National Center for Family
Philanthropy.
One group of eight teenagers in South
Florida was so moved by the situation in Darfur that they
started their own non-profit. For Darfur Inc., a 501 (c)(3)
formed in March 2007, raises funds for Doctors Without Borders
and general awareness of Darfur's plight through various
fundraising events, says Gabriel Schillinger, 18, executive
director and co-founder. The high school senior, who lives in
Delray Beach, spends about 20-30 hours a week working with the
organization. The group's 200 members ranging in age from 13 to
19 have raised over $300,000 so far. Schillinger says his
parents, Mary Lou and Brent, both 55, have set an example for
him with their own philanthropy — including his father's pro
bono services as a dermatologist.
"We are a global community that,
through the Internet and media, are witnessing one of the
greatest humanitarian disasters of our lifetime," Schillinger
says. "There are no other non-profits in our area totally run by
teenagers and we wanted to make an impact from the teenage
community."
Making an impact through personal
monetary donations inspired Benjamin Kestenbaum, 15, of Great
Neck, N.Y., to forgo the fancy bar mitzvah that his parents
offered him in early 2006 and instead create a fund to help
rebuild two synagogues in New Orleans that had been heavily
damaged by Hurricane Katrina. So far $25,000 has been raised and
there are plans to continue the foundation the family formed for
at least another eight to 10 years, says Benjamin's father,
Alan, 51, a trial attorney.
Similarly, 13-year-old Nicholas Semler
of New York City, followed in his parents' example of
philanthropy by donating all of his bar mitzvah money — over
$50,000 — to City Harvest, a nonprofit that funnels unused food
from restaurants and grocery stores to food pantries and soup
kitchens throughout the five boroughs of the Big Apple.
"I've seen the good that my parents
have done and wanted to do something as well, especially for
people who are hungry right here in my own city," says Nicholas,
whose parents, Tracy, a freelance writer, and Eric, manager of a
hedge fund, contribute to about 15 organizations.
Children are also traveling to far
flung destinations with their parents and experiencing other
cultures — some of which are quite poor, Bickel notes. The
proliferation of "voluntourism" vacations over the past five
years — in which travelers take trips combining leisure time
with a volunteer project — is in many ways a result of young
people looking for unique opportunities, according to David
Clemmons, founder of the five-year-old VolunTourism.org, a
website that advises organizations on how to plan these trips.
Marly Reese, 14, of Rancho Santa Fe,
Calif., took three trips to Tijuana, Mexico over the past three
years to help build homes for poor families through an
organization called Kids Korp USA. Based in Solana Beach,
Calif., Kids Korps works as a middleman with 250 community
organizations to offer those 18 and under volunteer experiences,
says Program Director Robin Chappelow. Last year, Kids Korps
doubled its number of service projects and those numbers are up
by 20 percent this year.
In Reese's trips, which did not involve
any vacation, she and other young volunteers spent 12-hour days
from Fridays to Sundays building houses. "I was taught that if
someone needs your help, you give it," Reese says. "After all,
if you are lucky enough as a teenager to have money and time,
then use them both to do something worthwhile."
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