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Forget eBay, give it charity
By Denise Robertson
January 6, 2009
WalesOnline.co.uk

ACCORDING to a survey by PricewaterhouseCoopers, the Institute of Fundraising and the Charity Finance Directors’ Group, charities are facing a £2.3bn black hole in their finances.

Ironically, the need for charities will grow as the recession bites and their funding dwindles. I’m feeling it already as worried charities ask me what they should do. Careline, which provided a vital helpline for people in trouble, has already closed down. I fear others will follow.

Friends joke about shunning the High Street and shopping at charity shops but they rely on donated goods. There will be less of those for a while as donors make do and mend or sell unwanted goods on eBay.

Shelter offers advice on mortgage problems, homelessness, keeping warm and coping with rent arrears. As a rise in repossessions precipitates an increase in demand, banking donors have pulled the plug. Shelter lost £400,000 in six weeks this autumn when corporate sponsors, including the nationalised mortgage lender Bradford & Bingley, cancelled donations. The charity has had to lay off staff. The British Red Cross cancelled its winter ball in London, which usually raises £500,000, as it could not find a corporate sponsor.

A fifth of charities report increased cancellations of direct debits by individual donors. Donations from legacies have also slumped, according to the survey. Of charities polled, 86% expected legacies to either decline further or remain static over the coming year. The Money Advice Trust, which provides free advice for individuals struggling with debts, relied heavily on corporate donations. Five high street banks each gave it more than £500,000.

As that income vanishes more and more people will need that trust’s advice. I fear they will find it harder to access unless government funding plugs the gap.

It is said that RBS gave £57m in cash and kind last year, Barclays £52.4m and HSBC £50.7m. Can you see them giving anything like those sums in the coming year? And yet it has never been more vital to keep charities afloat.

Hard as times may be, I hope we will all dig deep.

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